Availability: In Stock

SCANS 2000: Developing a Marketing Plan: Virtual Workplace Simulation

SKU: 9780538698191

Original price was: ₹11,602.17.Current price is: ₹7,541.41.

Unlock the secrets of marketing plan development with SCANS 2000: Developing a Marketing Plan: Virtual Workplace Simulation. This interactive simulation, ISBN 9780538698191, guides you through creating and marketing exciting city tours for teenagers, with potential to expand into the adult market. Engage in practical exercises including researching attractions, analyzing finances with spreadsheets and algebra, and crafting compelling marketing materials using dedicated software. The accompanying User Guide ensures smooth completion of all simulation activities. Ideal for students and aspiring marketers looking to gain hands-on experience in a virtual business environment. Published by South-Western, this simulation is a valuable tool for developing real-world marketing skills.

5 in stock

Description

  • Print length: 104 pages
  • Language: English
  • Publisher: South-Western
  • Publication date: 17 January 2001
  • Dimensions: 20.17 x 0.99 x 25.25 cm
  • ISBN-10: 0538698195
  • ISBN-13: 978-0538698191