Description
- ISBN-10: 0538480564
- ISBN-13: 978-0538480567
- Edition: International ed of 16th revised ed
- Publisher: South-Western
- Publication date: 1 May 2011
- Language: English
- Dimensions: 18.9 x 2 x 24.6 cm
- Print length: 736 pages
Availability: In Stock
MARKETING 16TH EDITION,16ED
SKU: 9780538480567
Original price was: ₹4,450.00.₹4,094.00Current price is: ₹4,094.00.
Unlock the secrets of modern business with MARKETING 16TH EDITION, a comprehensive and engaging guide perfect for any student at The Bookish Owl. Authored by Hult, Pride, and Ferrell, this international edition offers a visually appealing and reader-friendly exploration of essential marketing principles. Dive into current marketing strategies, from social networking and digital marketing to globalization and entrepreneurship. This edition features a dedicated chapter on e-marketing, ensuring you’re equipped with the latest research and trends. Enhance your decision-making skills with real-world examples and a full suite of supplemental learning resources, including eLectures and videos. Master the competitive business environment with this indispensable textbook.
5 in stock
Description
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