Description
- ISBN-10: 0538445149
- ISBN-13: 978-0538445146
- Edition: International
- Publisher: South Western Educational Publishing
- Publication date: 29 March 2007
- Language: English
- Dimensions: 22.23 x 1.91 x 27.94 cm
- Print length: 432 pages
Availability: In Stock
Sports and Entertainment Marketing
SKU: 9780538445146
Original price was: ₹1,767.57.₹1,148.92Current price is: ₹1,148.92.
Discover the dynamic world of Sports and Entertainment Marketing with this essential textbook. Optimized for students and professionals, this guide expertly breaks down core marketing principles using real-world examples from the thrilling sports and entertainment industries. Each chapter integrates key marketing functions, clearly marked for easy identification and application. Whether you’re learning marketing basics or seeking to advance your career, this book provides a comprehensive foundation. Explore how to leverage popular events, athletes, and artists to build successful marketing strategies. Perfect for courses and self-study, it’s your ultimate resource for understanding the business behind the buzz.
5 in stock
Description
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