How to Price: A Guide to Pricing Techniques and Yield Management
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How to Price: A Guide to Pricing Techniques and Yield Management

SKU: 9780521887595

Original price was: ₹7,976.35.Current price is: ₹6,381.08.

Unlock the secrets of profitable pricing with “How to Price: A Guide to Pricing Techniques and Yield Management.” This comprehensive book, ideal for “The Bookish Owl” collection, offers a systematic exploration of cutting-edge pricing strategies and yield management principles. Delve into a wide array of research findings, presented with varying technical depth to suit both aspiring and seasoned professionals. Whether you’re a business owner, marketer, consultant, or student, this guide provides the tools and knowledge to optimize revenue and understand complex pricing dynamics. Packed with exercises and solutions, it’s an essential resource for anyone seeking to master the art and science of pricing in today’s competitive market.

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Description

  • ISBN-10: 0521887593
  • ISBN-13: 978-0521887595
  • Edition: Illustrated
  • Publisher: Cambridge University Press
  • Publication date: 24 April 2008
  • Language: English
  • Dimensions: 17.78 x 2.54 x 25.4 cm
  • Print length: 448 pages

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