PRINCIPLES AND PRACTICE OF SOCIAL MARKETING: AN INTERNATIONAL PERSPECTIVE
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PRINCIPLES AND PRACTICE OF SOCIAL MARKETING: AN INTERNATIONAL PERSPECTIVE

SKU: 9780521167376

Original price was: ₹6,378.55.Current price is: ₹5,740.70.

Explore the dynamic world of social marketing with ‘PRINCIPLES AND PRACTICE OF SOCIAL MARKETING: AN INTERNATIONAL PERSPECTIVE’. This essential guide, updated with current research and global case studies, teaches you to apply marketing strategies to vital social issues like environmental protection, anti-racism, and mental health awareness. Discover how social marketing influences governments, corporations, NGOs, and individual behavior worldwide. Featuring real-life campaign examples, this book, from The Bookish Owl, offers a practical and theoretical foundation for understanding and implementing effective social change initiatives across diverse cultural contexts. Ideal for students, professionals, and anyone interested in driving positive societal impact.

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Description

  • ISBN-10: 052116737X
  • ISBN-13: 978-0521167376
  • Edition: Updated ed.
  • Publisher: Cambridge University Press
  • Publication date: 28 October 2010
  • Language: English
  • Dimensions: 18.9 x 3.02 x 24.61 cm
  • Print length: 504 pages

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