Media Programming: Strategies and Practices

Print length: 480 pages
Language: English
Publisher: Wadsworth Publishing Co Inc
Publication date: 2 February 2008

Name: Media Programming: Strategies and Practices
SKU: 9780495503071
Availability: InStock

SKU: 9780495503071

Original price was: ₹14,260.17.Current price is: ₹9,269.11.

Discover essential strategies and practices in media programming with this authoritative guide. MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, International Edition, offers a current, student-friendly approach to the techniques driving today’s broadcast, cable, radio, and internet industries. Explore real-world applications, emerging trends like digitalization and media concentration, and the impact of new technologies. Understand how content is selected, arranged, evaluated, and promoted, considering crucial factors such as financing, regulations, and marketing. Packed with practical examples, expert insights, and a comprehensive glossary of the latest trade jargon, this market-leading text is your key to mastering the intricacies of media programming. Perfect for students and professionals seeking up-to-the-minute industry knowledge.

5 in stock

Category: Higher Education Textbooks Tag: Susan Tyler Eastman