Public Relations Cases

Print length: 464 pages
Language: English
Publisher: Thomson Learning
Publication date: 2 June 2006

Name: Public Relations Cases
SKU: 9780495170839
Availability: InStock

SKU: 9780495170839

Original price was: ₹2,121.97.Current price is: ₹1,379.28.

Unlock the secrets to successful public relations with “Public Relations Cases,” a definitive guide from The Bookish Owl. This essential text, drawing from award-winning Public Relations Society of America case studies, offers a strong theoretical foundation in PR’s core areas. Employing the effective ROPE process model (Research, Objectives, Programming, Evaluation), it hones in on the strategic essence of impactful communication campaigns. Explore real-world best practices as recognized by industry leaders, with case studies showcasing campaigns built on solid research, clear objectives, and strategic audience analysis, leading to creative tactics and measurable results. Ideal for students and PR professionals seeking to master exemplary communications.

5 in stock

Category: Business & Economics Tag: Jerry A. Hendrix