Description
- ISBN-10: 0471592889
- ISBN-13: 978-0471592884
- Publisher: John Wiley & Sons
- Publication date: 26 March 1998
- Language: English
- Dimensions: 20.95 x 0.33 x 25.7 cm
- Print length: 740 pages
Availability: In Stock
Global Marketing Management
SKU: 9780471592884
Original price was: ₹8,323.97.₹5,410.58Current price is: ₹5,410.58.
Discover the modern approach to global marketing with “Global Marketing Management” by Kotabe and Helsen. This essential textbook moves beyond traditional international views, focusing on the multilateral, interconnected nature of today’s global marketplace. “The Bookish Owl” presents this comprehensive guide that integrates marketing strategies with cross-functional business operations. Explore how elements like procurement, assembly, R&D, and strategic alliances impact product, pricing, promotion, and distribution decisions. Ideal for students and professionals seeking a deeper understanding of worldwide business dynamics and how to leverage global resources effectively for competitive advantage. Enhance your marketing expertise with this insightful and up-to-date resource.
5 in stock
