Advertising on the Internet
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Advertising on the Internet

SKU: 9780471344049

Original price was: ₹2,699.10.Current price is: ₹2,159.28.

Unlock the secrets of successful online advertising with ‘Advertising on the Internet’. This essential guide, now in its updated Second Edition, reveals how top advertisers maximize their digital presence. Discover proven strategies for online ad models, market research, direct marketing, and effective targeting. Learn to manage internet advertising tools, measure campaign success, and navigate buying and selling ads on your website. Explore local and international advertising opportunities, understand legal aspects, and uncover cost-effective, even free, advertising methods. Perfect for businesses of all sizes aiming to thrive in the dynamic world of internet marketing. Get the competitive edge with insights from leading online marketers.

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Description

  • ISBN-10: 0471344044
  • ISBN-13: 978-0471344049
  • Edition: 2nd
  • Publisher: John Wiley & Sons
  • Publication date: 20 August 1999
  • Language: English
  • Dimensions: 18.95 x 2.46 x 23.65 cm
  • Print length: 448 pages

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