Description
- Print length: 210 pages
- Language: English
- Publication date: 19 December 2011
- Dimensions: 17.81 x 1.3 x 25.4 cm
- ISBN-10: 0415898358
- ISBN-13: 978-0415898355
Availability: In Stock
4 AS OF MARKETING: CREATING VALUE FOR CUSTOMER, COMPANY AND SOCIETY
SKU: 9780415898355
Original price was: ₹495.00.₹470.25Current price is: ₹470.25.
Discover the revolutionary 4A’s of Marketing framework in this essential guide from ‘The Bookish Owl’. Learn how to create unparalleled customer value by viewing your business through your customers’ eyes. This powerful approach, built around Acceptability, Affordability, Accessibility, and Awareness, helps you understand and fulfill customer needs, identify unmet desires, and avoid marketing myopia. Perfect for managers and marketers, this book operationalizes the marketing concept, ensuring your campaigns resonate deeply and drive success in today’s competitive landscape. Enhance your marketing strategy and boost sales by truly understanding what your customers want, need, and value. A must-read for modern business leaders.
5 in stock
