MARKETING BOOK, 7TH EDN
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MARKETING BOOK, 7TH EDN

SKU: 9780415703772

Original price was: ₹9,265.75.Current price is: ₹8,339.17.

Discover essential marketing knowledge with MARKETING BOOK, 7TH EDN. This comprehensive guide, perfect for students and professionals alike, offers a deep dive into marketing theory and practice. Authored by leading experts, its 25 modular chapters cover everything from strategic planning and research to branding, promotions, and digital marketing. Ideal for CIM qualifications and day-to-day practice, the 7th edition is updated with new content on direct, data, digital, and social marketing. With clear explanations, diagrams, and practical examples, this invaluable reference helps you master the marketing mix and stay ahead of industry trends. Find answers to all your marketing questions in “The Bookish Owl”‘s definitive marketing resource.

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Description

  • ISBN-10: 9780415703772
  • ISBN-13: 978-0415703772
  • Edition: 7th
  • Publication date: 26 April 2016
  • Language: English
  • Dimensions: 18.9 x 3.89 x 24.61 cm
  • Print length: 616 pages

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