Description
- ISBN-10: 9780415663557
- ISBN-13: 978-0415663557
- Edition: 1st
- Publisher: Routledge
- Publication date: 13 August 2012
- Language: English
- Dimensions: 17.27 x 1.52 x 24.38 cm
- Print length: 304 pages
Availability: In Stock
CREATIVITY AND STRATEGIC INNOVATION MANAGEMENT
SKU: 9780415663557
Original price was: ₹1,295.00.₹1,230.25Current price is: ₹1,230.25.
Navigate the complexities of today’s rapidly changing business landscape with ‘Creativity and Strategic Innovation Management’. This essential guide from The Bookish Owl empowers private and public sector organizations to thrive amidst fierce competition and globalization. Discover how business creativity ignites innovation and drives organizational change. This textbook delves into the acceleration of discontinuous change, emphasizing a strategic approach to management responses that foster creative and innovative skills. Learn to develop detailed strategic plans for profitable survival in the 21st century. Perfect for postgraduate students of innovation and creativity management, it’s also invaluable supplementary reading for courses in management of technology and strategic management.
5 in stock
Description
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