Description
- ISBN-10: 0415641225
- ISBN-13: 978-0415641227
- Edition: 1st
- Publication date: 30 May 2012
- Language: English
- Dimensions: 17.4 x 1.63 x 24.61 cm
- Print length: 284 pages
Availability: In Stock
MARKETING OF TOURISM EXPERIENCES
SKU: 9780415641227
Original price was: ₹695.00.₹660.25Current price is: ₹660.25.
Explore the dynamic world of tourism marketing with ‘Marketing of Tourism Experiences.’ This essential guide, perfect for students, professionals, and enthusiasts at The Bookish Owl, offers a deep dive into marketing experience-based tourism. It synthesizes cutting-edge research from leading academics, presenting a comprehensive overview of the current landscape. Originally published as a special issue of the prestigious Journal of Hospitality Marketing & Management, this book bridges theory and practice. Understand how to effectively market memorable travel experiences and gain insights into the latest strategies and academic thinking in this vital sector. Discover the art and science behind selling unforgettable journeys.
5 in stock
