FUNDAMENTALS OF MARKETING
-5%
Availability: In Stock

FUNDAMENTALS OF MARKETING

SKU: 9780415370974

Original price was: ₹795.00.Current price is: ₹755.25.

Unlock the core principles of marketing with ‘Fundamentals of Marketing’. This essential textbook offers a comprehensive exploration of marketing theory and practical application, ideal for students and professionals. Dive into real-world case studies from diverse sectors like banking, hospitality, and retail, featuring iconic brands such as Coca-Cola and Apple. The book meticulously analyzes the marketing mix – product, price, promotion, and place – while highlighting the crucial role of Marketing Information Systems (MIS) and the impact of technology, e-commerce, and the Internet. Enhance your understanding of contemporary marketing strategies and gain valuable insights into the dynamic world of marketing. A companion website offers additional student and lecturer resources for a complete learning experience.

5 in stock

Category: Tag:

Description

  • ISBN-10: 0415370973
  • ISBN-13: 978-0415370974
  • Edition: 1st
  • Publication date: 21 December 2006
  • Language: English
  • Dimensions: 18.9 x 2.95 x 24.61 cm
  • Print length: 512 pages

Related products