Description
- ISBN-10: 0415370973
- ISBN-13: 978-0415370974
- Edition: 1st
- Publication date: 21 December 2006
- Language: English
- Dimensions: 18.9 x 2.95 x 24.61 cm
- Print length: 512 pages
Availability: In Stock
FUNDAMENTALS OF MARKETING
SKU: 9780415370974
Original price was: ₹795.00.₹755.25Current price is: ₹755.25.
Unlock the core principles of marketing with ‘Fundamentals of Marketing’. This essential textbook offers a comprehensive exploration of marketing theory and practical application, ideal for students and professionals. Dive into real-world case studies from diverse sectors like banking, hospitality, and retail, featuring iconic brands such as Coca-Cola and Apple. The book meticulously analyzes the marketing mix – product, price, promotion, and place – while highlighting the crucial role of Marketing Information Systems (MIS) and the impact of technology, e-commerce, and the Internet. Enhance your understanding of contemporary marketing strategies and gain valuable insights into the dynamic world of marketing. A companion website offers additional student and lecturer resources for a complete learning experience.
5 in stock
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