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SERVICE FRANCHISING: A Global Perspective

ISBN-10: 9780387281827
ISBN-13: 978-0387281827
Edition: 2006th
Publisher: Springer-Verlag New York Inc.

Unlock global growth with ‘SERVICE FRANCHISING: A Global Perspective,’ a pivotal work from The Bookish Owl. This essential read synthesizes academic research and real-world experience to offer unparalleled insights into international franchising. Authored by renowned expert Ilan Alon, this book is a breakthrough for business and economics scholars, researchers, and practitioners alike. Discover how to navigate and succeed in the global marketplace, whether you’re a franchisor or franchisee. With pioneering research spanning Asia, Europe, and Latin America, Alon provides a comprehensive understanding of franchising’s internationalization, making this an indispensable guide for anyone looking to expand their service business worldwide. Elevate your understanding and strategy with this authoritative publication.