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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains(Pb): 16 (International Series in Quantitative Marketing)

SKU: 9780387243788

Original price was: ₹12,118.99.Current price is: ₹7,877.34.

Explore the critical intersection of marketing and engineering within supply chains and the internet with ‘Managing Business Interfaces’. This essential paperback, part of Springer’s International Series in Quantitative Marketing, offers profound insights into optimizing business processes for the digital age. Discover strategies to bridge the gap between product development and market needs, enhancing efficiency and driving innovation. Ideal for professionals and students in marketing, engineering, and supply chain management seeking to navigate complex business environments and master the challenges of online domains. Enhance your understanding and gain a competitive edge with this comprehensive guide.

5 in stock

Description

  • ISBN-10: 038724378X
  • ISBN-13: 978-0387243788
  • Edition: 2004th
  • Publication date: 1 January 2004
  • Book 4 of 8: International Series in Quantitative Marketing
  • Language: English
  • Dimensions: 15.49 x 2.01 x 23.5 cm
  • Print length: 332 pages