DIGITAL MARKETING

ISBN-10: 0367706598
ISBN-13: 978-0367706593
Edition: 4th
Publication date: 1 November 2022

Name: DIGITAL MARKETING
SKU: 9780367706593
Availability: InStock

SKU: 9780367706593

Original price was: ₹5,655.25.Current price is: ₹5,089.72.

Master the dynamic world of online promotion with ‘Digital Marketing: A Practical Approach,’ the essential fourth edition from The Bookish Owl. This comprehensive guide offers a step-by-step strategy for implementing core digital marketing techniques. Designed for advanced undergraduate, postgraduate, and executive education students, this book bridges theory and practice with real-world case studies. Learn to analyze situations, identify effective strategies, and achieve online objectives. Key updates cover influencer marketing, DTC and omni-channel retailing, data privacy, ethical considerations, SEO advancements like zero-click searches, and online ad fraud. Equip yourself with the latest digital marketing tools and insights to excel in any organizational role.

5 in stock

Category: Higher Education Textbooks Tag: Alan Charlesworth