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CONSUMER ECONOMICS : ISSUES AND BEHAVIORS, 4TH EDITION

SKU: 9780367422882

Original price was: ₹10,830.30.Current price is: ₹9,747.27.

Navigate the complexities of modern consumption with “Consumer Economics: Issues and Behaviors, 4th Edition.” This essential textbook from The Bookish Owl provides a comprehensive and accessible guide to the challenges facing today’s consumers, from AI and identity theft to privacy and sustainability. Discover key topics like consumer behavior, personal finance, legal rights, and the impact of marketing and advertising. With updated case studies, expanded social media coverage, and practical consumer alerts, this edition empowers students to make informed decisions in the global economy. Ideal for students in consumer sciences, this book bridges theory and practice, transforming readers into savvy consumers.

5 in stock

Description

  • ISBN-10: 0367422883
  • ISBN-13: 978-0367422882
  • Edition: 4th
  • Publisher: Routledge
  • Publication date: 25 May 2021
  • Language: English
  • Dimensions: 17.78 x 3.18 x 25.4 cm
  • Print length: 502 pages