Introduction to Marketing, International Edition

Print length: 704 pages
Language: English
Publisher: SP CENGAGE LEARNING
Publication date: 25 April 2007

Name: Introduction to Marketing, International Edition
SKU: 9780324544015
Availability: InStock

SKU: 9780324544015

Original price was: ₹6,985.22.Current price is: ₹4,540.40.

Unlock the world of marketing with “Introduction to Marketing, International Edition.” This comprehensive guide, perfect for students and professionals alike, offers a deep dive into core marketing principles with an international perspective. Discover essential strategies for product development, pricing, promotion, and distribution, all presented with global relevance. Whether you’re building a foundational understanding or seeking to expand your marketing knowledge for international markets, this 704-page volume from SP Cengage Learning is an indispensable resource. Explore key concepts, real-world examples, and case studies designed to enhance your strategic thinking and decision-making abilities in today’s interconnected business landscape. A must-have for any aspiring marketer.

5 in stock

Category: Higher Education Textbooks Tag: Charles Lamb