Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect
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Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect

SKU: 9780324301250

Original price was: ₹3,185.17.Current price is: ₹2,070.36.

Discover how to eliminate waste and boost sales with “Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect” by Bob Schmonsees. This essential guide tackles the critical disconnect between marketing and sales teams, a common source of wasted resources and ineffective content. Learn how to align your company, improve content utilization, and increase the time salespeople spend actually selling. Perfect for businesses selling complex products or services, this book offers actionable strategies to cut through the clutter, ensure consistent messaging, and bridge the gap between departments. “Escaping the Black Hole” is your roadmap to a more efficient and profitable sales and marketing model, empowering everyone from the CEO to front-line staff. Transform your business operations and drive growth today.

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Description

  • ISBN-10: 9780324301250
  • ISBN-13: 978-0324301250
  • Publisher: South-Western
  • Publication date: 5 April 2005
  • Language: English
  • Dimensions: 15.88 x 2.54 x 22.86 cm
  • Print length: 208 pages

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