Description
- ISBN-10: 0324182570
- ISBN-13: 978-0324182576
- Edition: 2nd
- Publisher: South-Western
- Publication date: 8 August 2002
- Language: English
- Dimensions: 26.67 x 1.91 x 20.65 cm
- Print length: 496 pages
Availability: In Stock
Essentials of Marketing Research (The Dryden Press series in marketing)
SKU: 9780324182576
Original price was: ₹13,196.97.₹8,578.03Current price is: ₹8,578.03.
Master the art and science of marketing research with “Essentials of Marketing Research.” This comprehensive guide, perfect for students and professionals alike, meticulously follows the logical flow of the marketing research process. Delve into the scope of marketing research, gain a solid understanding of problem definition, and navigate the entire research journey. From initial conceptualization to actionable insights, this textbook provides the essential knowledge needed to conduct effective marketing research. Enhance your analytical skills and make data-driven decisions with this indispensable resource from The Dryden Press series in marketing. Ideal for academic study and practical application in the field.
5 in stock
