Description
- ISBN-10: 0273727648
- ISBN-13: 978-0273727644
- Edition: 3rd
- Publisher: Pearson Education
- Publication date: 4 December 2012
- Language: English
- Dimensions: 19.69 x 1.91 x 26.04 cm
- Print length: 608 pages
Original price was: ₹7,786.82.₹6,229.46Current price is: ₹6,229.46.
Unlock your marketing potential with “Essentials of Marketing, 3rd Edition” by Brassington and Pettitt. This concise and engaging textbook is your go-to resource for mastering modern marketing theory and practice. Explore contemporary industries, innovative solutions, and real-world case studies. Packed with essential knowledge and updated content, it provides a solid foundation for beginners and a valuable refresher for professionals. Perfect for introductory marketing courses, this book equips you with crucial insights and practical skills. Discover new examples and topics vital for today’s dynamic market. Enhance your learning with features designed to improve comprehension and retention, making marketing accessible and actionable for every student at “The Bookish Owl”.
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