The Power of Experiments: Decision Making in a Data-Driven World

Print length: 232 pages
Language: English
Publisher: The MIT Press
Publication date: 2 March 2021

Name: The Power of Experiments: Decision Making in a Data-Driven World
SKU: 9780262542272
Availability: InStock

SKU: 9780262542272

Original price was: ₹1,795.50.Current price is: ₹1,436.40.

Unlock the secrets of data-driven decision-making with ‘The Power of Experiments’. Discover how leading tech giants like Google, Facebook, and Airbnb leverage experiments, or randomized controlled trials, to understand user behavior and optimize their platforms. This insightful book, perfect for “The Bookish Owl” readers, reveals how companies use these trials to save millions, address critical issues like discrimination, and drive innovation. Authors Michael Luca and Max Bazerman make complex concepts accessible, drawing on real-world examples from StubHub to Uber. Learn how experiments are not just for academics but are an essential tool for any leader aiming for success in our increasingly data-rich world. Explore the ‘experimental revolution’ and enhance your own strategic thinking.

5 in stock

Category: Business & Economics Tag: Michael Luca