Global E–Commerce Strategies for Small Businesses (The MIT Press)

Print length: 220 pages
Language: English
Publisher: MIT Press
Publication date: 1 April 2003

Name: Global E–Commerce Strategies for Small Businesses (The MIT Press)
SKU: 9780262541435
Availability: InStock

SKU: 9780262541435

Original price was: ₹1,772.00.Current price is: ₹1,151.80.

Unlock global growth for your small business with ‘Global E-Commerce Strategies for Small Businesses’ from The MIT Press. Discover how internet and e-commerce empower SMEs to tap into international markets, driving innovation and job creation. This essential guide delves into real-world case studies from six countries, illustrating success stories and highlighting common export challenges like legal hurdles, cultural differences, and logistics. Learn practical steps for setting up your online global business: from market research and customer acquisition to building your online brand and ensuring customer satisfaction. Written in an accessible style, this book provides the tools and strategies small businesses need to thrive in the competitive global marketplace. A must-read for aspiring and established entrepreneurs aiming for international success.

5 in stock

Category: Business & Economics Tag: Eduardo Da Costa