Description
- Print length: 172 pages
- Language: English
- Publisher: MIT Press
- Publication date: 2 April 2002
- Reading age: 18 years and up
- Dimensions: 13.97 x 1.91 x 20.32 cm
- ISBN-10: 0262134101
- ISBN-13: 978-0262134101
Availability: In Stock
A Ghost'S Memoir: The Making Of Alfred P.Sloans – My Years With General Motors
SKU: 9780262134101
Original price was: ₹2,840.47.₹1,846.31Current price is: ₹1,846.31.
Uncover the dramatic true story behind Alfred P. Sloan Jr.’s iconic management classic, ‘My Years with General Motors,’ in ‘A Ghost’s Memoir.’ Discover how author John McDonald navigated corporate giants, including General Motors and Time, Inc., to bring this groundbreaking book to readers. Originally slated for publication in 1959, GM attempted to suppress the memoir, fearing its contents could aid an antitrust case. This compelling narrative details the ghostwriting process, the intense legal battles, and McDonald’s fight for publication. Explore this fascinating ‘David and Goliath’ tale of strategy, perseverance, and the making of a business bestseller. Perfect for readers interested in business history, management strategy, and the untold stories behind influential books.
5 in stock
