The Digital Multinational: Navigating the New Normal in Global Business

Part of series: Management on the Cutting Edge
Print length: 264 pages
Language: English
Publisher: The MIT Press

Name: The Digital Multinational: Navigating the New Normal in Global Business
SKU: 9780262046329
Availability: InStock

SKU: 9780262046329

Original price was: ₹2,665.55.Current price is: ₹2,452.31.

Explore the complex landscape of global business in “The Digital Multinational” by Satish Nambisan and Yadong Luo. This essential guide from The Bookish Owl navigates the “new normal” where digital technology fuels globalization while nationalism and deglobalization create new challenges. Discover how multinational companies can strategically harness digital tools for borderless markets while adapting to local geopolitical realities. Learn about “tight and loose coupling” strategies, drawing on real-world examples like Burberry in China and Unilever’s AI innovations. “The Digital Multinational” offers a vital toolkit for leaders aiming for success in today’s interconnected yet fragmented business world of global business. Ideal for understanding modern international strategy and digital transformation.

5 in stock

Category: Higher Education Textbooks Tag: Satish Nambisan