Advertising: A Very Short Introduction

Print length: 160 pages
Language: English
Publisher: Oxford University Press
Publication date: 12 August 2010

Name: Advertising: A Very Short Introduction
SKU: 9780199568925
Availability: InStock

SKU: 9780199568925

Original price was: ₹350.00.Current price is: ₹332.50.

Uncover the intricate world of advertising with Winston Fletcher’s “Advertising: A Very Short Introduction.” This concise guide from The Bookish Owl delves into how advertising truly works, exploring its diverse methods, persuasive strategies, and target audiences. Fletcher, an industry insider, demystifies common misconceptions, providing a clear history of advertising and explaining the roles of advertisers, media, and agencies. Discover the financial aspects, effectiveness measurement, and the spectrum of advertiser needs. The book critically examines controversial areas like advertising to children and promoting products such as alcohol and cigarettes, while also highlighting advertising’s benefits and future trends. Perfect for a quick, insightful overview.

5 in stock

Category: Arts Tag: Winston Fletcher