Availability: In Stock

INTERNET MARKETING, 1ST EDN

SKU: 9780199469550

Original price was: ₹850.00.Current price is: ₹807.50.

Master the world of digital promotion with ‘Internet Marketing, 1st Edn’. This essential guide, perfect for business and management students and marketing professionals, breaks down the crucial role of social media and web analytics in today’s marketing landscape. With an application-oriented approach, it features India-specific and global case studies on brands like Kotak Securities, Google, and Uber/Ola. Dive deep into SEO, search advertising, social media marketing, content marketing, and more, with practical exercises and comparisons of global online marketing strategies. Enhanced with online resources for both students and faculty, this book offers a comprehensive understanding of internet marketing for the modern era. Ideal for enhancing your digital marketing skills.

5 in stock

Description

  • ISBN-10: 0199469555
  • ISBN-13: 978-0199469550
  • Edition: First Edition
  • Publisher: Oxford University Press
  • Publication date: 18 June 2017
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 420 pages