PRODUCT AND BRAND MANAGEMENT
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PRODUCT AND BRAND MANAGEMENT

SKU: 9780199460496

Original price was: ₹1,750.00.Current price is: ₹1,610.00.

Elevate your marketing expertise with ‘Product and Brand Management,’ the definitive textbook for MBA students. This comprehensive guide, perfect for ‘The Bookish Owl’ collection, delves into every facet of managing products and brands. Explore in-depth strategies for new product development, product lifecycle management, and the intricate processes of brand management. Discover key elements like brand identity, positioning, communication, and valuation. Featuring real-world examples from brands like Hero Motors, Vodafone, Alibaba, and LG, this book covers co-branding, private labels, digital branding, and brand experience. Enhance your practical skills with application questions and project assignments designed to boost your marketing acumen. An essential resource for aspiring marketing leaders.

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Description

  • ISBN-10: 9780199460496
  • ISBN-13: 978-0199460496
  • Edition: First Edition
  • Publisher: Oxford University Press
  • Publication date: 1 January 2016
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 888 pages

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