Description
- ISBN-10: 0199456755
- ISBN-13: 978-0199456758
- Edition: First Edition
- Publisher: Oxford University Press
- Publication date: 28 June 2016
- Language: English
- Dimensions: 20 x 14 x 4 cm
- Print length: 376 pages
Availability: In Stock
CUSTOMER RELATIONSHIP MANAGEMENT
SKU: 9780199456758
Original price was: ₹750.00.₹712.50Current price is: ₹712.50.
Unlock the power of Customer Relationship Management with this essential textbook, perfect for postgraduate marketing students. ‘Customer Relationship Management’ by Oxford University Press delves deep into the concepts, processes, and applications crucial for modern business success. Explore foundational CRM ideas, analytical techniques like data mining, operational strategies including loyalty programs and marketing channels, and the technological aspects of implementation. This comprehensive guide, featuring real-world examples and case studies, equips you with the knowledge to understand, collaborate with, and retain customers effectively. Ideal for both students and CRM professionals seeking an application-oriented approach to build stronger customer connections and drive business growth.
5 in stock
Description
Related products
-
Word Power Made Easy By Norman Lewis (More than 700 Pages)
0Original price was: ₹199.00.₹159.00Current price is: ₹159.00.
