ACHIEVING A STRATEGIC SALES FOCUS P/FITZHUGH &: Contemporary Issues and Future Challenges

ISBN-10: 0198706642
ISBN-13: 978-0198706649
Edition: Illustrated
Publisher: OUP Oxford

Name: ACHIEVING A STRATEGIC SALES FOCUS P/FITZHUGH &amp;: Contemporary Issues and Future Challenges
SKU: 9780198706649
Availability: InStock

SKU: 9780198706649

Original price was: ₹3,970.35.Current price is: ₹3,652.72.

Unlock the strategic power of your sales function with ‘Achieving a Strategic Sales Focus’. This essential read from The Bookish Owl explores how sales can drive business strategy and foster customer orientation. In today’s challenging market, with rising costs and empowered customers, understanding sales’ role in innovation, marketing, and customer value creation is crucial. Discover how to navigate increasing competition, demanding clients, and complex selling environments. This book offers practical solutions and insights from successful organizations, examining how sales leadership, marketing sensing, and alignment with overall business goals are vital for developing new opportunities and building profitable, long-term relationships. It integrates contemporary thinking with real-world examples, offering a complete picture of sales in the modern organization.

5 in stock

Category: Higher Education Textbooks Tag: Kenneth Le Meunier-FitzHugh