Description
- ISBN-10: 0198095929
- ISBN-13: 978-0198095927
- Publisher: Oxford University Press
- Publication date: 17 April 2015
- Language: English
- Dimensions: 24.13 x 3.3 x 18.29 cm
- Print length: 728 pages
Availability: In Stock
Consumer Behaviour: Includes online buying trends
SKU: 9780198095927
Original price was: ₹1,300.00.₹1,040.00Current price is: ₹1,040.00.
Unlock the secrets of consumer behaviour with this essential textbook, perfect for postgraduate marketing students. Dive deep into individual choices, socio-cultural influences, and psychological drivers of consumption. This comprehensive guide uniquely integrates contemporary concepts like online buying trends and consumer engagement marketing, vital for modern marketing strategies. Explore consumer decision-making, segmentation, B2B behaviour, personality, motivation, perception, attitudes, family, class, culture, innovation adoption, research processes, and building customer loyalty. Discover the impact of social media, ethics, and CSR. Packed with real-life examples, this book offers invaluable insights for students and young marketing professionals alike, making it a must-have for understanding the evolving consumer landscape.
5 in stock
Description
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