SALES MANAGEMENT

Unlock the secrets of effective sales with “Sales Management,” the definitive textbook for postgraduate marketing students. Published by Oxford University Press, this comprehensive guide covers everything from personal selling strategies and sales force organization to team management, financial aspects like budgeting and forecasting, and modern selling approaches influenced by globalization. Packed with industrial examples, exhibits, and illustrations, it bridges theory and practice. Ideal for students seeking in-depth knowledge and professionals looking for strategic insights and case studies, this book is a valuable resource for mastering the art and science of sales. Explore proven techniques and adapt to evolving market demands with this essential read.