Description
- ISBN-10: 0198069863
- ISBN-13: 978-0198069867
- Edition: Pap/Cdr
- Publisher: Oxford University Press
- Publication date: 2 January 2012
- Language: English
- Dimensions: 23.88 x 18.29 x 2.54 cm
- Print length: 576 pages
Availability: In Stock
Brand Management
SKU: 9780198069867
Original price was: ₹1,400.00.₹1,330.00Current price is: ₹1,330.00.
Master the art and science of building powerful brands with ‘Brand Management: Principles and Practices.’ This essential textbook, perfect for postgraduate Marketing students, offers a deep dive into branding fundamentals, from creation to leveraging organizational culture for success. Explore brand equity, consumer insights, market research, and effective strategies in brand communication and e-branding. Discover how to manage brand architecture, understand brand evolution, and navigate the complexities of boundaryless brands. Packed with real-world examples, case studies, figures, and visual aids, this book provides both a solid theoretical foundation and practical applications for aspiring and seasoned marketing professionals. Elevate your brand strategy with this comprehensive guide from The Bookish Owl.
5 in stock
Description
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