TOURISM MARKETING

Unlock the secrets of successful tourism marketing with this comprehensive textbook, “Tourism Marketing,” ideal for Hotel Management students. Explore foundational concepts like Services Marketing and Marketing Management, alongside the unique challenges of the hospitality industry. This essential guide delves into the tourism marketing environment, meticulously explaining the marketing mix, market segmentation, targeting, and positioning. Discover effective strategies for demand forecasting, understanding tourist behavior, and navigating competitive landscapes. Chapters dedicated to tourism product development, distribution, pricing, promotion, and people provide practical insights. Finally, stay ahead with discussions on technology’s impact and the latest industry developments. Perfect for students and professionals seeking a solid theoretical and practical understanding of tourism marketing.