Description
- Part of series: Journalism and Political Communication Unbound
- Print length: 256 pages
- Language: English
- Publisher: OUP USA
- Publication date: 28 March 2024
- Dimensions: 22.61 x 2.79 x 16 cm
- ISBN-10: 0197570232
- ISBN-13: 978-0197570234
Availability: In Stock
DATA-DRIVEN CAMPAIGNING AND POLITICAL PARTIES FIVE ADVANCED DEMOCRACIES COMPARED
SKU: 9780197570234
Original price was: ₹795.00.₹755.25Current price is: ₹755.25.
Explore the complexities of ‘data-driven campaigning’ in ‘Data-Driven Campaigning and Political Parties’. This book offers a unique, comparative analysis across five advanced democracies: Australia, Canada, Germany, the UK, and the US. Moving beyond prevailing, often alarmist, accounts, this research provides unparalleled insight into how political parties actually use data, analytics, technology, and personnel in their campaigns. Through over 300 interviews with professional campaigners, discover the variations in data implementation, understand the systemic, regulatory, and party-level factors driving these differences, and critically assess the implications for modern democracy. Recasting the debate with practitioner perspectives, this essential read is for scholars, campaigners, and policymakers interested in the future of data and politics.
5 in stock
