DATA-DRIVEN CAMPAIGNING AND POLITICAL PARTIES FIVE ADVANCED DEMOCRACIES COMPARED

Part of series: Journalism and Political Communication Unbound
Print length: 256 pages
Language: English
Publisher: OUP USA

Name: DATA-DRIVEN CAMPAIGNING AND POLITICAL PARTIES FIVE ADVANCED DEMOCRACIES COMPARED
SKU: 9780197570234
Availability: InStock

SKU: 9780197570234

Original price was: ₹795.00.Current price is: ₹755.25.

Explore the complexities of ‘data-driven campaigning’ in ‘Data-Driven Campaigning and Political Parties’. This book offers a unique, comparative analysis across five advanced democracies: Australia, Canada, Germany, the UK, and the US. Moving beyond prevailing, often alarmist, accounts, this research provides unparalleled insight into how political parties actually use data, analytics, technology, and personnel in their campaigns. Through over 300 interviews with professional campaigners, discover the variations in data implementation, understand the systemic, regulatory, and party-level factors driving these differences, and critically assess the implications for modern democracy. Recasting the debate with practitioner perspectives, this essential read is for scholars, campaigners, and policymakers interested in the future of data and politics.

5 in stock

Category: Politics Tag: Katharine Dommett