Description
- ISBN-10: 0195699181
- ISBN-13: 978-0195699180
- Publisher: Oxford University Press
- Publication date: 17 June 2009
- Language: English
- Dimensions: 24.21 x 2.31 x 18.39 cm
- Print length: 584 pages
Availability: In Stock
PUBLIC RELATIONS
SKU: 9780195699180
Original price was: ₹1,050.00.₹997.50Current price is: ₹997.50.
Discover the essential principles and practices of Public Relations with this comprehensive textbook, perfect for mass communication, corporate communications, and PR students. “Public Relations: Principles and Practices” delves into the fundamentals, processes, and skills vital for PR professionals. Explore effective communication strategies, environmental scanning, program development, and impact measurement. Master key skills like negotiation and communication, and understand PR’s application across diverse publics including media, investors, and employees. This indispensable guide covers crucial areas such as corporate social responsibility, crisis management, and PR ethics, making it an ideal resource for students and a valuable reference for practicing PR professionals. Enhance your understanding of the PR landscape and build a successful career with this authoritative text from The Bookish Owl.
5 in stock
Description
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