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BRAND MANAGEMENT, 2ND EDTION

SKU: 9780190124137

Original price was: ₹765.00.Current price is: ₹726.75.

Unlock the secrets of successful branding with ‘Brand Management, 2nd Edition’ from The Bookish Owl. In today’s dynamic market, strong branding is crucial for business survival and growth. This comprehensive textbook delves into core branding principles, enhanced by real-world case studies, vivid examples, and multimedia resources. Perfect for postgraduate marketing students and seasoned professionals alike, this edition provides an illustrative and practical approach to mastering brand strategy. Elevate your understanding of how to connect with consumers in the age of digital media. Discover essential insights to build and manage powerful brands that resonate. Get your copy today and transform your brand’s future!

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Description

  • ISBN-10: 019012413X
  • ISBN-13: 978-0190124137
  • Edition: Second
  • Publisher: Oxford University Press
  • Publication date: 30 April 2022
  • Language: English
  • Dimensions: 24 x 18 x 1 cm
  • Print length: 488 pages