Strategic Alliances in Eastern and Central Europe: 12 (International Business and Management)
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Strategic Alliances in Eastern and Central Europe: 12 (International Business and Management)

SKU: 9780080442082

Original price was: ₹9,834.60.Current price is: ₹6,392.49.

Navigate the complexities of Eastern and Central European business with ‘Strategic Alliances in Eastern and Central Europe’. This essential guide, part of the International Business and Management series, addresses the critical challenges Western firms faced entering the region in the 1990s. Discover how cultural, social, and political differences led to failed ventures and learn practical strategies to bridge these gaps. This book delves into assessing partner expectations, managing complementary resource exchange, and understanding the vital role of environmental factors and learning in successful collaborations. Enhance your understanding of alliance formation, development, and networking benefits in this dynamic market. Essential reading for international business professionals and academics focused on Eastern and Central Europe.

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Description

  • ISBN-10: 0080442080
  • ISBN-13: 978-0080442082
  • Edition: 1st
  • Publisher: Pergamon Press
  • Publication date: 5 June 2003
  • Language: English
  • Dimensions: 15.6 x 1.7 x 23.4 cm
  • Print length: 300 pages

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