Corporate Communication
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Corporate Communication

SKU: 9780071276153

Original price was: ₹10,947.00.Current price is: ₹9,852.30.

Master the art of effective communication with “Corporate Communication” by Paul A. Argenti, now available at The Bookish Owl. This essential guide highlights the critical role of a cohesive communication system in driving organizational success and maintaining a competitive edge. Discover proven strategies and practical tools designed to enhance your company’s message and impact. Through real-world case studies and relatable examples, Argenti empowers readers to engage with complex managerial decisions and solve contemporary business challenges. Perfect for students and professionals seeking to elevate their understanding and application of corporate communication principles. Dive into this insightful fifth edition for actionable knowledge that truly makes a difference.

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Description

  • ISBN-10: 0071276157
  • ISBN-13: 978-0071276153
  • Edition: 5th
  • Publisher: McGraw-Hill Education / Asia
  • Publication date: 16 March 2009
  • Language: English
  • Dimensions: 18.7 x 1.2 x 23.3 cm
  • Print length: 288 pages

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