Services Marketing
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Availability: In Stock

Services Marketing

SKU: 9780071263931

Original price was: ₹1,495.00.Current price is: ₹1,270.75.

Discover the intricacies of Services Marketing with the 5th edition, a comprehensive guide from “The Bookish Owl”. This essential textbook delves into the unique challenges of the services sector, emphasizing the development of robust customer relationships through superior service quality. Gain the knowledge and strategic frameworks necessary to implement effective service strategies for a significant competitive advantage across diverse industries. The fifth edition specifically focuses on customer-focused management and proven strategies for enhancing customer satisfaction and retention. Unlock the secrets to thriving in the dynamic world of services marketing. Ideal for students and professionals seeking to excel in managing and delivering exceptional service experiences.

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Description

  • ISBN-10: 9780071263931
  • ISBN-13: 978-0071263931
  • Edition: 5th
  • Publisher: McGraw-Hill Education / Asia
  • Publication date: 16 July 2008
  • Language: English
  • Dimensions: 20.5 x 2.4 x 25.5 cm
  • Print length: 768 pages

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