New Product Management
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New Product Management

SKU: 9780071263368

Original price was: ₹1,445.00.Current price is: ₹1,228.25.

Unlock the secrets of successful new product development with ‘New Product Management’ by Crawford and Di Beneditto, a definitive guide for aspiring and practicing product managers. This essential resource offers a balanced managerial and marketing perspective, ensuring you grasp the complete lifecycle of bringing innovative products to market. Discover fresh insights, real-world examples, and cutting-edge research presented in this updated 9th edition. Perfect for professionals seeking to enhance their product management skills and drive market success. Get your copy from The Bookish Owl today and transform your product strategy.

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Description

  • ISBN-10: 9780071263368
  • ISBN-13: 978-0071263368
  • Edition: 9th
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1 January 2008
  • Language: English
  • Dimensions: 87 x 23 x 33 cm
  • Print length: 552 pages

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