POSITIONING: THE BATTLE FOR YOUR MIND, 1ST EDN
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POSITIONING: THE BATTLE FOR YOUR MIND, 1ST EDN

SKU: 9780070533752

Original price was: ₹850.00.Current price is: ₹807.50.

Discover the foundational marketing strategy that reshaped advertising with ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout. This seminal work, now in its 20th Anniversary Edition, reveals the revolutionary approach to securing a dominant spot in your customer’s mind. Learn how to differentiate your product, understand competitor weaknesses, and craft compelling messages for an over-communicated world. Ideal for marketers, entrepreneurs, and business leaders, this classic offers timeless insights into building brand recognition and achieving market success in today’s competitive landscape. Elevate your marketing with the principles that powered GeoCities and influenced industry giants.

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Description

  • ISBN-10: 007053375X
  • ISBN-13: 978-0070533752
  • Edition: 20th
  • Publisher: McGraw Hill Education
  • Publication date: 1 July 2017
  • Language: English
  • Dimensions: 21 x 18.5 x 1.6 cm
  • Print length: 264 pages

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