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CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS

SKU: 9780070435049

Original price was: ₹1,580.00.Current price is: ₹1,453.60.

Unlock the power of customer loyalty with ‘CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS’. This essential guide for The Bookish Owl explores the critical shift from market share to customer share, emphasizing the lifetime value of profitable customer relationships. Discover emerging concepts, practical tools, and real-world applications designed to foster long-term connections not just with customers, but also with suppliers, partners, and employees. Ideal for businesses aiming to enhance shareholder value in the new millennium, this book offers research-backed insights and methodologies for successful relationship management implementation. Elevate your business strategy and deepen stakeholder engagement today.

5 in stock

Description

  • ISBN-10: 9780070435049
  • ISBN-13: 978-0070435049
  • Publisher: McGraw Hill Education
  • Publication date: 1 July 2017
  • Language: English
  • Dimensions: 18.6 x 4.5 x 25 cm
  • Print length: 550 pages