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ESSENTIALS OF MARKETING

SKU: 9780070172463

Original price was: ₹7,987.75.Current price is: ₹7,188.98.

Unlock marketing success with ‘Essentials of Marketing,’ your comprehensive guide for today’s dynamic business landscape. This critically revised edition by McGraw-Hill Higher Education integrates the latest concepts, real-world examples, and current best practices. Dive deep into strategic marketing planning, with concepts seamlessly woven into the proven marketing strategy planning model. Ideal for students and professionals, this 608-page paperback, published on December 1, 2009, provides the foundational knowledge and practical insights needed to excel. Enhance your understanding and application of marketing principles with this essential resource from The Bookish Owl.

5 in stock

Description

  • Print length: 608 pages
  • Language: English
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1 December 2009
  • Dimensions: 21.59 x 2.29 x 27.43 cm
  • ISBN-10: 0070172463
  • ISBN-13: 978-0070172463