MARKETING ANALYTICS: A PRACTITIONER'S GUIDE TO MARKETING ANALYTICS AND RESEARCH METHODS
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MARKETING ANALYTICS: A PRACTITIONER'S GUIDE TO MARKETING ANALYTICS AND RESEARCH METHODS

SKU: 9780000988881

Original price was: ₹1,545.00.Current price is: ₹1,421.40.

Unlock the power of data in the digital age with “MARKETING ANALYTICS: A PRACTITIONER’S GUIDE”. This essential guide navigates the transformed marketing landscape, where consumers are online and data is exploding. Learn to collect, process, and analyze market intelligence with unprecedented speed and accuracy. Authored by a marketing veteran, this book provides practical insights into modern marketing analytics and research methods, empowering you to craft effective strategies and execute daily tasks with precision. Essential for 21st-century marketers seeking to understand and leverage consumer behavior, technology, and vast business data for competitive advantage. Elevate your marketing management and drive better results with this actionable resource.

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Description

  • ISBN-10: 000098888X
  • ISBN-13: 978-0000988881
  • Publisher: World Scientific
  • Publication date: 1 January 2020
  • Language: English
  • Dimensions: 2.3 x 15.2 x 22.9 cm
  • Print length: 720 pages

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