Fortune Seekers: A Business History of the Nattukottai Chettiars
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Fortune Seekers: A Business History of the Nattukottai Chettiars

SKU: 9780670084869

₹599.00

Uncover the extraordinary Indian business history of the Nattukottai Chettiars, a pioneering Tamil community celebrated for their global entrepreneurial spirit. This compelling narrative traces their remarkable expansion from South India across the Bay of Bengal to Southeast Asia, navigating both the British imperial era and modern nation-states. Gain profound insights into their financial acumen, strategic diversification, and ability to gauge economic shifts. An indispensable read for students of business, history buffs, and every aspiring Indian entrepreneur seeking lessons in resilience and success.

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