Innovation and Competitiveness of Small and Medium Enterprises
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Innovation and Competitiveness of Small and Medium Enterprises

SKU: 9789357224680

₹680.00

Drive competitiveness and foster innovation for Indian SMEs! This essential volume explores cutting-edge strategies for Small and Medium Enterprises to thrive globally. Discover insights on patent rights, technology adoption (ICT, e-commerce), quality management, and navigating global competition. Compiled from leading experts, it offers practical approaches and case studies vital for business owners, managers, researchers, and academicians. Understand how dynamic SMEs contribute to economic growth and prepare your enterprise for future challenges and opportunities in the Indian marketplace. A key resource for strategic business development.

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